{"id":1171,"date":"2022-03-31T15:21:41","date_gmt":"2022-03-31T13:21:41","guid":{"rendered":"https:\/\/beyond.global\/case-template-copy\/"},"modified":"2026-01-16T10:20:47","modified_gmt":"2026-01-16T09:20:47","slug":"linz-ag-vorteilswelt","status":"publish","type":"post","link":"https:\/\/beyond.global\/en\/linz-ag-vorteilswelt\/","title":{"rendered":"LINZ AG Vorteilswelt"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[69,27,26,28],"tags":[44,47,31,40],"class_list":["post-1171","post","type-post","status-publish","has-post-thumbnail","hentry","category-cases","category-creation-and-design","category-brand-and-strategy","category-digitalmarketing","tag-advertising-concepts","tag-campaign-and-media-planning","tag-digital-marketing-strategy","tag-motion-design-3d-design"],"yoast_head":"\nbeyond Cases | Campaign Concept | LINZ AG<\/title>\n<meta name=\"description\" content=\"Rethinking customer loyalty: We brought the LINZ AG benefits to life with creative spots, ads, and interactive promotions. 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The result: the \\u201cVorteilswelt\\u201d \\u2013 a customer loyalty program designed as a smartphone app.<br \\\/>Our task was to develop a comprehensive communications concept for the launch and promotion of this new loyalty initiative.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":7,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":96,\"spacebelow\":48,\"yvel\":1,\"push\":1,\"relid\":4,\"absolute_position\":false,\"spacebelowMu\":\"px\",\"spaceaboveMu\":\"px\"},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Default_Smaller\\\">Client:<br \\\/>Industry:<\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":7,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":48,\"yvel\":1,\"push\":7,\"relid\":6,\"absolute_position\":false,\"spacebelowMu\":\"px\"},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Default_Smaller\\\">LINZ AG<br \\\/>Energy & Utility 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class=\\\"_H1\\\">Royal advantages<\\\/h1>\",\"align\":\"top\",\"row\":4,\"col\":1,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":96,\"spacebelow\":96,\"yvel\":1,\"push\":1,\"relid\":98,\"absolute_position\":false,\"spaceaboveMu\":\"px\",\"spacebelowMu\":\"px\",\"classes\":\"fadeleft\"},{\"type\":\"text\",\"cont\":\"<p class=\\\"p1\\\">The message of the campaign was crystal clear: \\u201cRoyal advantages with the LINZ AG Vorteilswelt.\\u201d<br \\\/>Customers could redeem exclusive benefits in the areas of leisure & culture, hotels & dining, mobility & services, shopping & lifestyle, as well as sports & wellness.<br \\\/>Every single benefit \\u2013 and all related communications \\u2013 was staged in a truly royal (and irresistibly charming) way.<br \\\/>In addition to ads, outdoor and transit advertising, radio and cinema spots, we also implemented personalized mailings and a whole series of extraordinary promotions.<\\\/p>\",\"align\":\"top\",\"row\":4,\"col\":6,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":96,\"spacebelow\":96,\"yvel\":1,\"push\":0,\"relid\":99,\"absolute_position\":false,\"spacebelowMu\":\"px\",\"spaceaboveMu\":\"px\"},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Copy_Big\\\">Cinema & TV spots<\\\/p><p>The spots were produced as tandem ads, each highlighting one of four \\u201cVorteilswelt\\u201d offers.<br \\\/>What made them truly stand out: all sound effects and music were created using mouth percussion \\u2013 no instruments involved, just voice-powered 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class=\\\"_H2_Blog\\\">Charming customer loyalty: The LINZ AG Vorteilswelt<\\\/h2>\",\"align\":\"top\",\"row\":9,\"col\":1,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":96,\"spacebelow\":48,\"yvel\":1,\"push\":1,\"relid\":23,\"absolute_position\":false,\"spacebelowMu\":\"px\",\"spaceaboveMu\":\"px\",\"frameOverflow\":\"\",\"classes\":\"fadeleft1\"},{\"type\":\"text\",\"cont\":\"<ul><li><span style=\\\"color: #0000ff;\\\">LINZ AG strengthens customer loyalty with exclusive rewards and free electricity days for long-term customers.<\\\/span><\\\/li><li><span style=\\\"color: #0000ff;\\\">A promotional tour featuring live performance artists drew attention and brought the Vorteilswelt experience to life.<\\\/span><\\\/li><li><span style=\\\"color: #0000ff;\\\">The campaign relied on creative marketing tools \\u2013 from oversized billboards to interactive street promotions in downtown Linz \\u2013 generating maximum visibility and public engagement.<\\\/span><\\\/li><\\\/ul>\",\"align\":\"top\",\"row\":9,\"col\":7,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":96,\"spacebelow\":128,\"yvel\":1,\"push\":1,\"relid\":24,\"absolute_position\":false,\"spacebelowMu\":\"px\",\"spaceaboveMu\":\"px\"},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_H1\\\"><span>Ready for the next step?<\\\/span><\\\/h1><p class=\\\"_Default\\\"><a class=\\\"laybutton1 laybutton\\\" href=\\\"https:\\\/\\\/beyond.global\\\/en\\\/contact\\\/\\\">\\u2192 Contact us<\\\/a><\\\/p>\",\"align\":\"top\",\"row\":10,\"col\":1,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":96,\"spacebelow\":128,\"yvel\":1,\"push\":1,\"relid\":20,\"absolute_position\":false,\"spaceaboveMu\":\"px\",\"spacebelowMu\":\"px\",\"classes\":\"fadeleft2\"},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Quote_Large\\\">We create campaigns that stick in people\\u2019s minds.<\\\/p>\",\"align\":\"top\",\"row\":11,\"col\":1,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":128,\"spacebelow\":128,\"yvel\":1,\"push\":1,\"relid\":43,\"absolute_position\":false,\"classes\":\"fadeleft\",\"spaceaboveMu\":\"px\",\"spacebelowMu\":\"px\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/tamara-gruenzweil-beyond-global2.jpg\",\"align\":\"middle\",\"row\":11,\"col\":6,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":96,\"spacebelow\":96,\"yvel\":1,\"push\":1,\"relid\":41,\"attid\":974,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/tamara-gruenzweil-beyond-global2.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/tamara-gruenzweil-beyond-global2-265x530.jpg\"},\"w\":500,\"h\":1000,\"ar\":2,\"alt\":\"\",\"absolute_position\":false,\"spacebelowMu\":\"px\",\"spaceaboveMu\":\"px\",\"classes\":\"pill\",\"dosync\":false},{\"type\":\"stack\",\"cont\":[{\"type\":\"text\",\"cont\":\"<p class=\\\"_Default\\\"><span><span style=\\\"font-family: EuclidCircularB-Semibold-WebS;\\\">Tamara Gr\\u00fcnzweil<\\\/span>, CEO, beyond global<br \\\/><\\\/span><\\\/p>\",\"align\":\"top\",\"row\":0,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":96,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":38,\"absolute_position\":false,\"spaceaboveMu\":\"px\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Default_Smaller\\\"><span><span style=\\\"font-family: EuclidCircularB-Semibold-WebS;\\\">Tel<\\\/span> <a class=\\\"c-link\\\" rel=\\\"noopener noreferrer\\\" href=\\\"tel:00436642311574\\\" target=\\\"_blank\\\">+43 664 231 15 74<\\\/a><br \\\/><span style=\\\"font-family: EuclidCircularB-Semibold-WebS;\\\">Mail<\\\/span> <a class=\\\"c-link\\\" rel=\\\"noopener noreferrer\\\" href=\\\"mailto:tamara.gruenzweil@beyond.global\\\" target=\\\"_blank\\\" aria-haspopup=\\\"menu\\\">tamara.gruenzweil@beyond.global<\\\/a><br \\\/><span style=\\\"font-family: EuclidCircularB-Semibold-WebS;\\\">LinkedIn<\\\/span> <a rel=\\\"noopener\\\" href=\\\"https:\\\/\\\/www.linkedin.com\\\/in\\\/tamara-gruenzweil\\\/\\\" target=\\\"_blank\\\" data-id=\\\"0\\\">tamara gruenzweil<\\\/a><\\\/span><\\\/p><p class=\\\"_Default_Smaller\\\"><span>\\u00a0<\\\/span><\\\/p>\",\"align\":\"middle\",\"row\":1,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":48,\"spacebelow\":64,\"yvel\":1,\"push\":0,\"relid\":40,\"absolute_position\":false,\"spacebelowMu\":\"px\",\"spaceaboveMu\":\"px\",\"dosync\":false}],\"align\":\"middle\",\"row\":11,\"col\":8,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":37,\"absolute_position\":false,\"stackRowGutter\":0,\"stackRowGutterMu\":\"%\"},{\"type\":\"stack\",\"cont\":[{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_H2_Blog\\\">The digital trade fair booth<\\\/h2>\",\"align\":\"middle\",\"row\":0,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":256,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":94,\"absolute_position\":false,\"spaceaboveMu\":\"px\",\"classes\":\"faderight3\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Default\\\">Think digital - stay personal: How do companies in the B2B sector master the balancing act between digital transformation and the human factor? Trade shows play an important role as a marketing tool in the B2B sector. However, digital transformation raises the question of whether it will still be meaningful in the future and to what extent digital innovation can be presented at small and large trade fair booths.<\\\/p><p class=\\\"_Copy_Big\\\"><a class=\\\"laybutton1 laybutton\\\" href=\\\"https:\\\/\\\/beyond.global\\\/en\\\/news\\\/der_digitale_messestand\\\/\\\">Read more<\\\/a><\\\/p>\",\"align\":\"middle\",\"row\":1,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":48,\"spacebelow\":48,\"yvel\":1,\"push\":0,\"relid\":95,\"absolute_position\":false,\"spaceaboveMu\":\"px\",\"spacebelowMu\":\"px\",\"dosync\":false}],\"align\":\"middle\",\"row\":12,\"col\":1,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":93,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/blog-magna-messestand-512x768-1.jpg\",\"align\":\"top\",\"row\":12,\"col\":8,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":256,\"spacebelow\":96,\"yvel\":1,\"push\":1,\"relid\":100,\"attid\":1647,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/blog-magna-messestand-512x768-1.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/blog-magna-messestand-512x768-1-265x398.jpg\"},\"w\":512,\"h\":768,\"ar\":1.5,\"alt\":\"\",\"absolute_position\":false,\"spaceaboveMu\":\"px\",\"spacebelowMu\":\"px\",\"imagelink\":{\"url\":\"https:\\\/\\\/beyond.global\\\/en\\\/news\\\/der_digitale_messestand\\\/\",\"id\":0,\"type\":\"\",\"newtab\":false,\"title\":\"\",\"hoverimageid\":null,\"hoverimagesmallsrc\":\"\",\"hoverimagetype\":\"\",\"hoverimageposition\":\"\",\"hoverimagepreactivated\":\"\",\"hoverimageshowon\":\"\"},\"dosync\":false},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_H2_Blog\\\" style=\\\"text-align: center;\\\"><span>Related 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class=\\\"_H1\\\">Step into a royal world of advantages<\\\/h1>\",\"align\":\"top\",\"row\":1,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"48\",\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3,\"absolute_position\":false,\"spaceaboveMu\":\"px\"},{\"type\":\"text\",\"cont\":\"<p>Fierce competition in the energy market, high customer turnover, and a shifting market landscape following the dissolution of Enamo prompted LINZ AG to offer more value to its customers. 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class=\\\"_H2_Blog\\\">Charming customer loyalty: The LINZ AG Vorteilswelt<\\\/h2>\",\"align\":\"bottom\",\"row\":12,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"36\",\"spacebelow\":\"24\",\"yvel\":1,\"push\":0,\"relid\":23,\"absolute_position\":false,\"spacebelowMu\":\"px\",\"spaceaboveMu\":\"px\",\"classes\":\"fadeleft1\"},{\"type\":\"text\",\"cont\":\"<ul><li><span style=\\\"color: #0000ff;\\\">LINZ AG strengthens customer loyalty with exclusive rewards and free electricity days for long-term customers.<\\\/span><\\\/li><li><span style=\\\"color: #0000ff;\\\">A promotional tour featuring live performance artists drew attention and brought the Vorteilswelt experience to life.<\\\/span><\\\/li><li><span style=\\\"color: #0000ff;\\\">The campaign relied on creative marketing tools \\u2013 from oversized billboards to interactive street promotions in downtown Linz \\u2013 generating maximum visibility and public engagement.<\\\/span><\\\/li><\\\/ul>\",\"align\":\"bottom\",\"row\":13,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"\",\"spacebelow\":\"24\",\"yvel\":1,\"push\":0,\"relid\":24,\"absolute_position\":false,\"spacebelowMu\":\"px\",\"spaceaboveMu\":\"px\"},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_H1\\\"><span>Ready for the next step?<\\\/span><\\\/h1><p class=\\\"_Default\\\"><a class=\\\"laybutton1 laybutton\\\" href=\\\"https:\\\/\\\/beyond.global\\\/en\\\/contact\\\/\\\">\\u2192 Contact us<\\\/a><\\\/p>\",\"align\":\"top\",\"row\":14,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"\",\"spacebelow\":\"\",\"yvel\":1,\"push\":0,\"relid\":20,\"absolute_position\":false,\"spaceaboveMu\":\"px\",\"spacebelowMu\":\"px\",\"classes\":\"fadeleft2\"},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Quote_Large\\\">Ready for the next big step?<br \\\/>Let's talk!<\\\/p>\",\"align\":\"middle\",\"row\":15,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"60\",\"spacebelow\":\"36\",\"yvel\":1,\"push\":0,\"relid\":77,\"absolute_position\":false,\"classes\":\"fadeleft\",\"spaceaboveMu\":\"px\",\"spacebelowMu\":\"px\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/tamara-gruenzweil-ec.jpg\",\"align\":\"middle\",\"row\":16,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"\",\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":68,\"attid\":1249,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/tamara-gruenzweil-ec.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/tamara-gruenzweil-ec-265x530.jpg\"},\"w\":500,\"h\":1000,\"ar\":2,\"alt\":\"\",\"absolute_position\":false,\"spacebelowMu\":\"px\",\"spaceaboveMu\":\"px\",\"classes\":\"pill\",\"frameOverflow\":\"\"},{\"type\":\"stack\",\"cont\":[{\"type\":\"text\",\"cont\":\"<p><span><span style=\\\"font-family: EuclidCircularB-Semibold-WebS;\\\">Tamara Gr\\u00fcnzweil<\\\/span>, CEO, beyond global<\\\/span><\\\/p>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":71,\"absolute_position\":false,\"spaceaboveMu\":\"px\"},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Default_Smaller\\\"><span><span style=\\\"font-family: EuclidCircularB-Semibold-WebS;\\\">Tel<\\\/span> <a class=\\\"c-link\\\" rel=\\\"noopener noreferrer\\\" href=\\\"tel:00436642311574\\\" target=\\\"_blank\\\">+43 664 231 15 74<\\\/a><br \\\/><span style=\\\"font-family: EuclidCircularB-Semibold-WebS;\\\">Mail<\\\/span> <a class=\\\"c-link\\\" rel=\\\"noopener noreferrer\\\" href=\\\"mailto:tamara.gruenzweil@beyond.global\\\" target=\\\"_blank\\\" aria-haspopup=\\\"menu\\\">tamara.gruenzweil@beyond.global<\\\/a><br \\\/><span style=\\\"font-family: EuclidCircularB-Semibold-WebS;\\\">LinkedIn<\\\/span> <a rel=\\\"noopener\\\" href=\\\"https:\\\/\\\/www.linkedin.com\\\/in\\\/tamara-gruenzweil\\\/\\\" target=\\\"_blank\\\" data-id=\\\"0\\\">tamara gruenzweil<\\\/a><\\\/span><\\\/p>\",\"align\":\"bottom\",\"row\":1,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":72,\"absolute_position\":false,\"spacebelowMu\":\"px\",\"spaceaboveMu\":\"px\"}],\"align\":\"middle\",\"row\":16,\"col\":4,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":70,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/blog-magna-messestand-512x768-1.jpg\",\"align\":\"top\",\"row\":17,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"60\",\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":50,\"attid\":1647,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/blog-magna-messestand-512x768-1.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/blog-magna-messestand-512x768-1-265x398.jpg\"},\"w\":512,\"h\":768,\"ar\":1.5,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\",\"spaceaboveMu\":\"px\",\"imagelink\":{\"url\":\"https:\\\/\\\/beyond.global\\\/en\\\/news\\\/der_digitale_messestand\\\/\",\"id\":null,\"type\":\"\",\"newtab\":false,\"title\":\"\",\"hoverimageid\":null,\"hoverimagesmallsrc\":\"\",\"hoverimagetype\":\"\",\"hoverimageposition\":\"\",\"hoverimagepreactivated\":\"\",\"hoverimageshowon\":\"\"}},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_H2_Blog\\\">The digital trade fair booth<\\\/h2>\",\"align\":\"middle\",\"row\":18,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"12\",\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":65,\"absolute_position\":false,\"spaceaboveMu\":\"px\",\"classes\":\"faderight3\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Default\\\">Think digital - stay personal: How do companies in the B2B sector master the balancing act between digital transformation and the human factor? Trade shows play an important role as a marketing tool in the B2B sector. However, digital transformation raises the question of whether it will still be meaningful in the future and to what extent digital innovation can be presented at small and large trade fair booths.<\\\/p><p class=\\\"_Copy_Big\\\"><a class=\\\"laybutton1 laybutton\\\" href=\\\"https:\\\/\\\/beyond.global\\\/en\\\/news\\\/der_digitale_messestand\\\/\\\">Read more<\\\/a><\\\/p>\",\"align\":\"middle\",\"row\":19,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"24\",\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":66,\"absolute_position\":false,\"spaceaboveMu\":\"px\",\"spacebelowMu\":\"px\"},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_H2_Blog\\\" style=\\\"text-align: center;\\\"><span>Cases related \\u2028to 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