NGK/NTK, a leading automotive manufacturer renowned for its high-quality spark plugs (NGK) and sensor products (NTK), faced the challenge of strengthening the relatively unknown NTK brand in Europe. We embraced this challenge by developing and implementing a comprehensive international brand strategy. Under the motto “When Performance Meets Precision,” we unified the strengths of both brands in a cohesive communication strategy. Whether moving image, social, print or event - we ignited interest at all touchpoints, successfully introducing NGK/NTK to the European market.
NGK/NTK, a leading automotive manufacturer renowned for its high-quality spark plugs (NGK) and sensor products (NTK), faced the challenge of strengthening the relatively unknown NTK brand in Europe. We embraced this challenge by developing and implementing a comprehensive international brand strategy. Under the motto “When Performance Meets Precision,” we unified the strengths of both brands in a cohesive communication strategy. Whether moving image, social, print or event - we ignited interest at all touchpoints, successfully introducing NGK/NTK to the European market.