Lincoln Electric, a leading global supplier in welding, cutting, and automation, turned to us to effectively showcase its “Total Welding Solutions” at the international trade fair “Schweißen & Schneiden 2023” in Essen. Our challenge was to highlight the company's extensive offerings—from equipment and accessories to consumables and automation expertise—in a fresh, interactive format. By adopting a clean, minimalist design that featured only a select number of products, we created an interactive space reminiscent of a flagship store. This trade fair presentation not only distinguished itself from the competition but also captured maximum attention.
Lincoln Electric, a leading global supplier in welding, cutting, and automation, turned to us to effectively showcase its “Total Welding Solutions” at the international trade fair “Schweißen & Schneiden 2023” in Essen. Our challenge was to highlight the company's extensive offerings—from equipment and accessories to consumables and automation expertise—in a fresh, interactive format. By adopting a clean, minimalist design that featured only a select number of products, we created an interactive space reminiscent of a flagship store. This trade fair presentation not only distinguished itself from the competition but also captured maximum attention.