I didn’t just set out to be successful; I set out to truly make a difference. With beyond global, we stand for more than just excellent work – we strive to exceed our clients' expectations and set new standards. Powered by a team of 60 brilliant experts, we have built an agency that tackles global challenges with exceptional solutions, uniting the best minds, deep expertise, and creative energy under one roof. Our mission is to establish a new benchmark through innovative ideas and strategies. Our clients trust us to deliver creative and strategic solutions that genuinely make a difference. Beyond Global is an agency founded on collaboration, diversity, and continuous growth—core values that motivate us to achieve the extraordinary in every project.
We think beyond boundaries. To us, “global” means there are no barriers—neither geographically nor mentally. We’re here to turn bold dreams into reality. Helping our clients bring their visions to life. Beyond Global is more than a service provider; it represents a revolutionary mindset and an unyielding drive to go beyond expectations. I want the world to know: we are not just another agency. We are Beyond Global—and we are here to redefine the future of B2B marketing.
How did you get to where you are today?
I have always been very ambitious; even as a child, I found it important to improve my grades and develop my talents. Art and mathematics were always my favorite subjects. They might seem like an unlikely pair, but they complement each other well for someone aspiring to be the managing director of an advertising agency. My ambition has undoubtedly pushed me to realize my full potential. I often doubted my abilities and questioned what I was truly good at and what was right for me. Transforming those doubts into strengths has inspired me to seek more, learn more, and improve continuously. I am always reaching for more. My drive is relentless.
My father has consistently been an inspiration to me. He dedicated himself to supporting farmers in Austria, experimenting with many different strategies over the years to achieve the best results. He was constantly surrounded by creative ideas and inspiring individuals.
What are the personal factors and drivers behind your success?
Three things immediately come to mind: my passion for my profession. While I can’t precisely define my role due to its many dimensions and the variety of my tasks, it doesn’t matter if it involves business development, client advisory, creative conception, team leadership, finance, or IT. The versatility of being an owner and managing director inspires me and brings me immense pleasure.
Employee empowerment has always been a driving force for me. Reflecting on my own career path and my passion for my journey, I want the same for my employees: to reach their desired goals, to occupy positions that align with their strengths, and to, like me, find joy in teamwork.
Success is certainly another motivator for me. While everyone has their unique definition, for me, it’s about managing an agency that I love going to each day, where team members have become friends, where clients choose to work with us for years, and where we consistently try new things and prosper.
What distinguishes your personal leadership style, and how has it evolved throughout your career?
I’d like to quote Michelle Obama: “Don’t be afraid. Be focused. Be determined. Be hopeful. Be empowered.” Or, as I would say in my Mühlviertel dialect: “Don’t lose your shit!” I wholeheartedly welcome every challenge, and I can do so because I have a team I can fully rely on. This is possible because one thing is particularly important to me in leadership: employee empowerment. In the framework of the 5 Levels of Leadership, I strive to foster independence and autonomy in my employees. Essentially, the pinnacle of leadership involves cultivating a new generation of leaders who surpass your own abilities. This is driven not by personal ambition, but by the selfless desire to uplift others.
What specific challenges have you faced as a female leader in relation to New Work and agency life, and how have you overcome them?
In our agency, I've initiated numerous initiatives that started years ago, even before I stepped into a leadership role. I championed a strong company culture, organized events, and established an award to recognize employee contributions. I also advocated for flexible working hours and models, and as a leader, I've introduced various additional initiatives to cultivate a feedback culture, promote a positive work environment, and foster long-lasting, meaningful relationships. Moreover, we launched a Strategy Lab where we collaboratively develop the agency’s strategies. I don’t aspire to be a sole decision-maker; instead, I aim to create something remarkable together. Throughout this journey, my interpersonal skills as a woman have made a significant impact.
What self-leadership strategies do you personally employ?
Sparring has always been a key component of my approach. I’m fortunate to have several sparring partners, such as my colleague Thomas Catulli, my father, and our HR manager, Katarina Bijelic, with whom I maintain regular dialogue. Continuous learning is another crucial focus for me. I actively research and read to develop my skills as a leader, strategist, and owner. Additionally, I am blessed with a supportive and stable personal environment that allows me to devote significant time to my passion—the agency.
What are your future aspirations?
I never had a significant plan or concrete ideas for my career. Much of it has simply evolved on its own, and I expect that will be the case moving forward. My ultimate aim as a leader is to develop a new generation of leaders who excel beyond my own abilities.
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