To position Bayer as an innovation leader in the fight against malaria, we developed a comprehensive communication concept for the Vector Control segment. Through a mix of social media initiatives and event-driven communication, we raised global awareness for Bayer's entire product range. By strategically incorporating country-specific elements into the product messaging, we significantly enhanced the campaign’s effectiveness.
To position Bayer as an innovation leader in the fight against malaria, we developed a comprehensive communication concept for the Vector Control segment. Through a mix of social media initiatives and event-driven communication, we raised global awareness for Bayer's entire product range. By strategically incorporating country-specific elements into the product messaging, we significantly enhanced the campaign’s effectiveness.